Every business owner knows the importance of branding their business by picking a name customers remember and with offering services or products people will keep coming back. Branding your business is certainly important and necessary, but branding yourself is even more important. No matter what niche you’re involved in, you probably have competitors. What makes you different than your competition? Well, that’s what personal branding is all about, letting your customers know exactly what makes you different, and better than the rest.
In the age of Google searches and instant information, branding yourself is now more essential than ever. People don’t want to invest in the company, they want to invest in the person. Through branding yourself, you will be able to speak directly to potential customers or investors without even saying a word. Your own personal branding is the image you build for yourself that’s presented to the public eye, namely with sites such as Linkedin, Twitter, Facebook, and Google+…just to name a few. Creating a unique, consistent and trustworthy presence, both online and offline, you will be able to attract an indefinite number of prospective customers to your business.
Personal branding helps build trust between you and your customers through a constant stream of communication and connections. By communicating your unique set of values, goals, and expertise in your field you will begin to attract more attention to your business and customers will reach out to you more because you have established a personal connecting. Engaging with your customers in a relevant and meaningful way is a constant reminder of why they choose to do business with you. Personal branding equals customer loyalty.
Become an Expert, Make More Money
Another reason why personal branding is so important is because it raises the value of your business. Once you have established your personal brand through many days, months, even years of hard work, you will become known as an expert in your field. Gaining expert status means having the privilege of raising your current rates and/or prices. This increase in income will not only help to fatten your pockets, it will make the value of your business itself skyrocket. It’s simple supply and demand. There is only one of you (supply), and if everybody wants what you alone are offering (demand), your earning potential suddenly becomes nearly limitless.
Let Yourself Shine
Building a successful personal brand is probably the most effective way of standing out from your competition. When customers have the choice between you and 100 other companies, your personal brand is what makes them choose you instead of someone else from the sea of choices. Get more customers by letting them know what makes you different. Communicate your personal values, ideas, opinions, and beliefs that relate to your business, and you will be giving your customers a reason to do business with you.
Personal branding is not a sprint, but a marathon. It takes times, effort, and skills to be successful to build the brand you want. However, it is absolutely essential to start building a personal brand for your business if you haven’t started already. Build a website, a blog, start tweeting, sharing, posting and reaching out to your customers so they know why you’re better than the rest.