Buyers Vs Freebie Seekers In The Online Marketing World
Sam’s club is a store which I would often frequent when I want to purchase items I know I am going to use a lot in bulk eg. Toothpaste and soap. Sam’s Club is also known for having a number of vendors which allow you to taste test their food in hopes that you may become a buyer.
In a regular visit to Sam’s club I would notice that there are different types of people that would visit the store. There are the ones that have the carts full with essential and while doing so may even take up an offer on a taste test. Then I notice that there are some customers with no shopping carts who come to the store just to taste test. They never buy the product but they frequent the store to test it sometimes more than once in a day.
We have these very same types of customers in the IM world especially when it pertains to email marketing. We call them Buyers and Freebie seekers. Buyer are those that see something they like or they may have tested it liked it then purchased while freebie seekers are those which take a longer time to buy or have no intentions on ever buying. They just keep testing and looking for the next free good.
Everyone loves a buyer, why you may ask, because a buyer is there to spend money. The buyer has shown that their ready to purchase once they know that you are providing genuine help to them. As long as you keep providing quality content and products a buyer will continue to buy.
A freebie seeker on the other hand may take a little more time to purchase a item from you or they may never buy. Some often just take a longer time to purchase from you because they want to first see how good a quality your free stuff are before they decide to buy while other just want everything for free.
Even though you may not want to believe it, a freebie seeker can be beneficial to you as a marketer in a number of ways. For example a freebie seeker can help form you into a better email marketer. Like I said some freebie just take longer to buy than ready buyers. It takes a little more time to get them to open up that wallet to you which can be for numerous reason such as they scared to loose money or they been burned before. This means you as a marketer must step up your game up and get your subscribers more active.
Ways you can do this is sending out surveys to your list finding out where your subscibers need the most help. This can be beneficial to both of you because it shows your subscibers you care and it helps you know exactly the areas you need to focus on when communicating and offering products to your list.
Another way what can be helpful in turning freebie seekers into buyers is testing different headlines and formats to see what gets your subscibers going. Also try to be entertaining to your list by telling jokes or maybe a story or two. Your list will loose interest if you are just rumbling on all the time and they will forever be freebie seekers.
Now there are cases where you can do everything but the fact of the matter is that some freebie seekers will just continue to be just freebie seekers, seeking the next free report software or anything for free they can get their hands on. They can be usefull to you as a marketer as well. You can use these subscribers to build your list using adswaps.
Adswap is done when one email marketer sends out a email from another email marketer to their list. They may agree on a certain amount of clicks or leads. Once the agreed term is done the other email marketer then does the same. This can be good because it offers a chance for freebie seekers to get more free goods from other marketers and it offer you a chance to get more subscibers which you now have the opportunity to turn into buyers.
After a subscibers has join your list for a period of time and showed himself to be a freebie seeker you can place them into a certain list to be used for adswap which shows to be a win win for you the email marketer and the freebie seeker 🙂
In conclusion I would like to say that everyone loves a buyer yes but also take a look at some of the good freebie seeker can do for you as well. Take a look at yourself to see if it is something you as a marketer is not doing right or if the subscibers simply not a buyer and you decide where you will go from there.
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